Executive Summary of the Hispanic Market Essay -- Hispanic Culture Mar

Executive Summary of the Latino Market Latinos are changing the way the country looks, feels, and thinks, eats, dances, and votes. From teeming immigrant meccas to small-town America, they are filling churches, building businesses, and celebrating this Latin heritage.... In America, a country that constantly redefines itself, the rise of Latinos also raises questions about race, identity, and culture and whether the unify States will ever truly be one nation. (Larmer, pg. 50) This public life aptly describes the dawning of a new enlightenment era in the United States. Marketers are beginning to snap on an emerging market cognise as the Hispanic/Latino community. The sheer strength of the Hispanic market can no longer be avoided as marketers are realizing that traditional methods of range a generalized market segment do not apply to the complex Hispanic culture. In the last half of the 20th century, the size of the Hispanic market in America grew exponentially. Tradit ional attempts to capitalize on the Hispanic market failed in large part to stereotypes and cultural myths. A new steering was necessary to attract, reach and retain the market. In order tackle this potentially lucrative market, marketers need to watch the cultural attributes that define the Hispanic market. Their primary focus is to understand the statistical values that characterize the group. Census figures over the last thirty years clearly illustrate a pattern of growth, not single in population, but in wealth and education as well. Clearly, this is becoming a stronger, savvier and better-educated market. As marketers become better acquainted with the Hispanic market, they have shew several attributes that are typical of the Hispanic culture and influence in America.They first need to understand that the term Hispanic is a broad abstractedness of several cultures and races, each with distinct characteristics and values. Once an understanding that many subcultures encompass the Hispanic community, marketers can disseminate the target market and address those characteristics shared amongst the Hispanic community. Level of acculturation, brand loyalty, language, religion and a strong sense of family are those shared traits that need further study in order to properly understand what Hispanics believe, care for and personify. Once a deeper comprehension of the Hispa... ...d Asians. New York, NY American Marketing Association. 1987.Guernica, Antonio. Reaching the Hispanic Market Effectively The Media, the Market, the Methods. New York, NY McGraw-Hill Book Co. 1982.Larmer, Brook. Latino America. Newsweek, July 12, pg. 50-58. 1999.Noriega, Chon and Ana M. Lopez, Eds. The pagan Eye Latino Media Arts. Minneapolis, MN University of Minnesota Press. 1996.Riverside Websters Tenth New Collegiate Dictionary. 1998Rodriguez, America. Making Latino News Race, Language, Class. Thousand Oaks, CA shrewd Publications. 1999Roslow, Peter, and Janel Therrien Decker. A Gu ide to Building Market Dominance Case Histories in Hispanic Marketing. Roslow Research Group Inc., 1998.United States Census Bureau. Census 2000. Washington Census.gov. 2002. http//www.census.gov. (30 Sep. 2002)United States Census Bureau. Historical Income Tables-Households. Census.gov. 2002. http//www.census.gov/hhes/income/histinc/h05.html. (30 Sep. 2002)Valdes, M. Isabel. Marketing to American Latinos A Guide to the In-Culture Approach. Ithaca, NY Paramount Market Publishing, Inc. 2000.Whitefield, Mimi. Mining the Market The Miami Herald 17 Oct. 2001, C1+

The Good Earth :: Essays Papers

The Good EarthI was in a manage daze after reading Pearl S. Bucks remarkable novel, The Good Earth. It was any(prenominal)what hard not to stop what I was doing afterwards and stress to frame up myself in the characters shoes and visualize everything that happened in the keep back. I was so taken by the plot that I remember not wanting to put down the book till I knew what happened next in one of the conflicts in the story. Considering my reaction to it when I first got the book and my reaction to it now, you would rightfully destine its ironic. First of all I wasnt quite happy when I found out about the reading we had to do and obviously not looking forward to reading having to squeeze it in my hectic after school schedule. I remember when I was at the bookstore and saw how two-ply of a book it was I thought to myself, Great...heres another long boring book. But after reading it I eventually proved myself wrongly and found out it was well worth reading it all the way thr ough the last page. Pearl S. Buck did an outstanding job on the books vivid description of the characters, emphasizing the importance of Wang Lungs land, and its sense of dramatic reality.The way the characters are described in the book you can really picture in your mind who they are. Its very important to be able to visualize them because it helps you get to know them better as characters and have a better understanding of the book. One vivid description is O-lans, Wang Lungs wife. Wang Lung turned to the woman and looked at her for the first time. She had a square, honest face, a short, broad obtrude with large black nostrils, and her mouth was wide as a gash in her face. Her eyes were small and of a dull black color, and were filled with some sadness that was not clearly expressed. It was a face that seemed habitually silent and unspeaking, as though it could not speak if it would. (p.19) As I was reading this I got the impression that O-lan would be a faithful wife to Wang Lun g and it turned out I was right. The fact that she wasnt beautiful didnt matter at all. She served her family well. some other meaningful description is Lotus, Wang Lungs first mistress, which has an irony to it if you compare it to O-lans.

Using a PC on a Network :: essays research papers

Computer networking, like most industries, has its own jargon, which includes technical terms, abbreviations, and acronyms. Without a good grasp of the terminology, it will be awkward to understand the concepts and processes involved in networking. A network interface card (NIC), pronounced "nick," is also called the LAN adapter, or just the network interface. This card typically goes into an ISA, PCI, or PCMCIA (PC card) slot in a computer and connects to the network medium. It then connects to other computers through the network media. Media rears to the various physical environments through which transmission signals pass. coarse network media include twisted-pair, coaxial, and fiber-optic cable, and even the earths atmosphere through which wireless transmission occurs. A protocol is a set of rules. In the case of a network protocol, it is a set of rules by which computers communicate. The term "protocol suite" describes a set of several protocols that perform different functions related to different aspects of the conference process. lake herring IOS parcel which runs on Cisco equipment and devices, is the industry-leading and most widely deployed network system software program. It delivers intelligent network services for enabling the rapid deployment of Internet applications. Cisco IOS software provides a wide range of functionality, from basic connectivity, security, and network management to technically advanced services. The functionality of Cisco IOS software is the result of a technological evolution. First-generation networking devices could simply store and forward data packets. Today, Cisco IOS software can recognize, classify, and prioritize network traffic, optimize routing, support voice and video applications, and much more. Cisco IOS software runs on most Cisco routers and Cisco switches. These network devices carry most of the Internet traffic today. Network operating system (NOS) usually refers to server software s uch as Windows NT, Windows 2000 Server, Windows Server 2003, Novell NetWare, UNIX, and Linux. The term sometimes refers to the networking components of a client operating system such as Windows 95 or the Macintosh OS. Connectivity devices refer to several different device types, all of which are used to connect cable segments, connect two or more smaller networks (or subnets) into a larger network, or divide a large network into smaller ones. The term encompasses repeaters, hubs, switches, bridges, and routers. Network applications Network applications are software programs that run between different computers connected together on a network. Some of the more common uses of network applications include using a web browser program to find means from the World Wide Web, or using an e-mail program to send e-mails over the Internet.

The Weakness of Servant Leadership Essay -- Servant Leaders are Wimps

After reading various essays and commentaries on servant leadership I thought about a criticism of the theory that wasnt addressed in the readings. Are servant leaders taken advantage of and in certain instances seen as pushovers rather than true leaders? If we review the basic concept of servant leadership, my definition would be a leader who does whats necessary to ensure his following are successful. Is this what you really want from a leader? In my opinion that answer is no, you want a leader to exhibit these I will armed service you by all means characteristics in certain situations, but not all of the time. If this is done all of the time I see this leader as a targeted pushover. The lesson commentary referenced the role of parenthood as an example of servant leadership. Parents serve their childrens needs so that the children can develop into wakeless adultsso that they can help their own children develop (Lesson 11 Commentary, p. 2 Houston). For us parents out there, we kno w that this can be a slippery slope. If you unceasingly come to the rescue of the child, they will not learn ...

Cancer Genesis and Cancer Treatments: an Overview Essay -- Health, Dis

The human body is made up of trillions of living cells all functional together. Normally, these cells grow, divide, and die. However, sometimes the process is mismanaged and during this time, uncontrolled cellular growth and division occurs. The uncontrolled growth and division lead to tumors, which usually leads to cancer. However, not all tumors lead to cancer. In addition, the word cancer is a general name given to over 100 diseases, which begin with uncontrolled cellular growth. If these growths are left untreated, they can pee severe illness and even death. In the United States, half of all men and one-third of all women will develop cancer sometime during their lifetimes. The little terror of ontogenesis cancer can be reduced by changing ones lifestyle. A better diet (Ames, 2001 Bergstrm et al., 2001), daily personal activity( Kampert et al., 1996), limiting sun exposure (Elwood et al., 1997), quitting smoking (Peto et al., 2000), and reducing excessive alcohol consumption (Tsugane et al., 1999) all add up to a reduced the probability of developing cancer. In addition, the earlier a cancer is diagnosed and treated, the less likely that that individual will die of it. Therefore, the combination of early diagnosis, therapies and lifestyle changes can beat the event of cancer.Cancer GenesisCancer begins when a cell starts to grow out of control. All cancers begin with out-of-control growth due to damaged DNA. DNA is the genetic temporal found in every cell, it contains instruction and blue prints for cellular growth, division, and death. Normally, when DNA damage occurs the cell has mechanism to either repair the damage or take up its own death. However in cancer cells, the DNA damage is not repaired nor does the cell com... ...l activity involving regulatory, metabolic and healing processes. Electrical currents that occur at the billet of injuries such as bone fractures are considered a sign of healing zero. In salamanders this contributes to the processes involved in limb regeneration (OClock, 1999). Another type of energy medicine is Ayurveda, which is an ancient Indian medicine system .The therapy re-establishes harmony between the body, oral sex, and forces of nature to cure cancers and other illness. The therapy requires exercise, herbal remedies, lifestyle changes, and meditation. Practitioners of Ayurveda strengthen and purify their bodies and mind and increase their spiritual awareness. A recent clinical study, by the National Institutes of Health, showed that in 79% of cases, patients with chronic disease had significant improvements after Ayurvedic treatment (Treatments, 2011).

Cancer Genesis and Cancer Treatments: an Overview Essay -- Health, Dis

The human body is made up of trillions of living cells all working together. Normally, these cells grow, divide, and die. However, sometimes the process is mismanaged and during this time, uncontrolled cellular growth and division occurs. The uncontrolled growth and division lead to tumors, which usually leads to malignant neoplastic disease. However, not all tumors lead to malignant neoplastic disease. In addition, the word cancer is a worldwide name given to over 100 diseases, which begin with uncontrolled cellular growth. If these growths ar left untreated, they can cause severe illness and even death. In the United States, half of all men and one-third of all women will develop cancer sometime during their lifetimes. The threat of developing cancer can be reduced by changing ones lifestyle. A better diet (Ames, 2001 Bergstrm et al., 2001), daily physical activity( Kampert et al., 1996), limiting sun exposure (Elwood et al., 1997), quitting fastball (Peto et al., 2000), and red ucing excessive alcohol consumption (Tsugane et al., 1999) all add up to a reduced the probability of developing cancer. In addition, the earlier a cancer is diagnosed and treated, the less likely that that individual will die of it. Therefore, the combination of early diagnosis, therapies and lifestyle changes can beat the occurrence of cancer.Cancer GenesisCancer begins when a cell starts to grow out of control. All cancers begin with out-of-control growth due to damaged DNA. DNA is the genetic material found in every cell, it contains assertion and blue prints for cellular growth, division, and death. Normally, when DNA damage occurs the cell has mechanism to either repair the damage or initiate its own death. However in cancer cells, the DNA damage is not repaired nor does the cell com... ...l activity involving regulatory, metabolic and healing processes. Electrical currents that occur at the site of injuries such as bone fractures are considered a sign of healing energy. In salamanders this contributes to the processes involved in limb regeneration (OClock, 1999). Another type of energy medicament is Ayurveda, which is an ancient Indian medicine system .The therapy re-establishes harmony between the body, mind, and forces of nature to cure cancers and other illness. The therapy requires exercise, herbal remedies, lifestyle changes, and meditation. Practitioners of Ayurveda strengthen and purify their bodies and mind and increase their spiritual awareness. A modern clinical study, by the National Institutes of Health, showed that in 79% of cases, patients with chronic disease had significant improvements after Ayurvedic treatment (Treatments, 2011).